7th Generation Master Distiller Fred Noe will be discussing and signing copies of his book, “Beam, Straight Up: The Bold Story of the First Family of Bourbon” at Joseph-Beth Booksellers on Wednesday, December 12 at 7:00 pm. This is the first book written by a Beam about the family behind the 217-year whiskey dynasty and makers of one of the world’s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred’s storied youth “growing up Beam” in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, this book will detail the family business, and its role in helping to shape the industry. The discussion and signing will be accompanied by an optional bourbon sampling. There will be a charge for those wishing to sample.
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